Equity Model: We Build,
You Share Ownership.
SocioFi builds your product in exchange for an equity stake. No upfront payment. No monthly fees during the build.
Apply with Equity ModelTypical equity: 5-20% to SocioFi. Founder retains the vast majority.
How it works
Five steps from intro call to equity agreement to shipped product.
We estimate the Studio-equivalent cost
We scope your project as if you were paying for it directly. This gives us a dollar value ($X,XXX) that anchors the equity negotiation — both sides know what "the build" is worth.
We negotiate an equity percentage
Based on the estimated cost, the market potential, your traction, and the risk profile — we agree on a percentage. Typical range: 5-20%.
We build the product
Same process as Studio: AI agents handle the bulk of development, human engineers architect, review, and debug. You stay in the loop, we stay on scope.
Equity vests over 4 years with a 2-year cliff
Our stake earns in over time. We don't get anything if we part ways before 2 years. Standard vesting protects you if the partnership doesn't work out.
If the company fails, we lose — same as you
Our equity is worth nothing if the startup doesn't succeed. We accept this risk knowingly. That's why we're selective about which deals we take on.
Standard equity terms
Every deal is negotiated, but these are the typical ranges and defaults.
| Term | Typical Range | Notes |
|---|---|---|
| Equity % | 5–20% | Based on project scope and market potential |
| Vesting schedule | 2-year cliff, 4-year total | Standard — protects both sides |
| Anti-dilution | None (standard dilution) | We dilute alongside founders in future rounds |
| Board seat | No | We're builders, not board members |
| Build scope | Full MVP / V1 | Same quality as $8K–$20K Studio project |
| Post-launch | 3 mo. Services + 6 mo. Cloud | Included at no additional cost |
| Code ownership | 100% founder | Regardless of equity arrangement |
How vesting works
Vesting means our equity stake earns in over time. If we part ways before 2 years, we get nothing. After 2 years, we've earned half. At 4 years, it's fully vested. This protects both sides — you know we're committed for the long haul.
When equity makes sense
Equity is a long-term bet. If your startup doesn't succeed, our equity is worth nothing. We accept this risk. In exchange, we ask for enough equity to make the bet worthwhile for us. 1-2% isn't enough — that's why our range starts at 5%.
Common questions
We dilute alongside you. Standard pro-rata dilution applies. We don't have anti-dilution protections — if new investors come in, we all dilute together.
Yes, buyback is negotiable and we're generally open to it. The buyout price is defined at signing so there are no surprises. Discuss the specifics on the intro call.
Our equity is worth nothing. That's our risk. We accept it going in. We don't chase founders for reimbursement or partial payment — the deal was equity-based.
No. We build software. We don't govern companies. For larger stakes, we may request observer rights — the ability to attend board meetings without voting. Never a seat.
Typically common stock with standard founder-friendly protections. We don't ask for liquidation preferences or participating preferred — those are investor terms, not builder terms.
Ready to build together?
Tell us about your idea. We review every application and respond within 5 business days.
Apply with Equity Model