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Performance

Fast Software. Happy Customers.

A 1-second delay in load time reduces conversions by 7%. Every 100ms matters. We profile your application, identify the real bottlenecks, and measure the improvement after every change.

Optimization areas

Eight areas. Measured before and after.

We establish a baseline before touching anything. Every change is measured. Every report shows the delta.

Database queries

Index analysis, query optimization, N+1 query elimination, and connection pool tuning. Most application slowdowns trace back to the database.

Caching layers

Redis for query results and session data, CDN for static assets, and browser caching headers configured correctly. Cache the right things — not everything.

CDN configuration

Static assets served from the edge, global distribution, cache invalidation strategies. Geographic latency eliminated for your international audience.

Image optimization

Compression, WebP conversion, responsive srcsets, and lazy loading. Images are the most common cause of poor Core Web Vitals scores.

Code splitting and lazy loading

Bundle analysis, route-based splitting, and component-level lazy loading. Ship less JavaScript on initial load — your users notice.

Core Web Vitals

LCP, INP, and CLS — the three metrics Google uses to rank your site. We track them continuously and optimize toward the "Good" threshold on all three.

API response times

Response payload analysis, endpoint profiling, pagination where large datasets are returned, and async processing for heavy operations.

Server configuration

Memory limits, worker process count, connection timeouts, keep-alive settings. Server misconfiguration causes slowdowns that look like code problems.

Performance in practice

How we reduced a client's page load from 4.2s to 0.8s.

4.2s

0.8s

Page load time

+23%

Conversion rate

−67%

Server costs

What we did — in order

01

Baseline audit

Established the starting point

Captured P50/P95/P99 response times, database query counts per page load, and bundle analysis. Found 47 DB queries on a single page — unchecked ORM lazy loading.

02

Database indexing

4.2s → 1.8s

Added 6 missing composite indexes identified in the slow query log. Replaced ORM lazy loading with 3 optimised joins.

03

Query result caching

1.8s → 1.1s

Implemented Redis caching for read-heavy queries with low write frequency. Cache invalidation tied to mutation events.

04

CDN and image optimization

1.1s → 0.8s

Moved static assets to CDN with long-lived cache headers. Converted images to WebP with lazy loading. Code-split two large components.

Core web vitals

The three metrics that determine your search ranking.

Google uses Core Web Vitals to rank search results. We track these continuously on Growth and Scale plans.

LCP< 2.5s

Largest Contentful Paint

How fast your main content loads. The number your users feel most.

Tracked on Growth & Scale
INP< 200ms

Interaction to Next Paint

Responsiveness to clicks, taps, and keyboard input.

Tracked on Growth & Scale
CLS< 0.1

Cumulative Layout Shift

Visual stability — content not jumping around as the page loads.

Tracked on Growth & Scale
Plans

Optimization schedule by plan.

Essential

Quarterly review

Performance baseline audit

Bottleneck identification report

Recommendations document

Active optimization billed separately

Growth

Monthly optimization

Everything in Essential

Active optimization work each month

Core Web Vitals tracking

Database query monitoring

Load testing: $299/test

Scale

Continuous + load testing

Everything in Growth

Quarterly load testing included

Real-time performance alerting

Dedicated performance engineer

Additional load tests: $199/test

Load testing

Know your limits before your users find them.

Quarterly load testing is included in Scale. Available as a $299 add-on for Essential and Growth plans. We simulate real concurrent user scenarios and find your breaking point before a traffic spike does.

Concurrent users — how many simultaneous sessions until degradation

Traffic spikes — sudden 10x surges, can your system absorb them

Database under load — query times at scale, lock contention, connection exhaustion

API under load — endpoint-by-endpoint throughput limits

You get a bottleneck report, specific recommendations, and a before/after comparison after each test.

Slow software costs customers. Let's fix it.

Performance baseline delivered within 48 hours. Optimizations start from there.

Performance baseline included on all plans. Active optimization on Growth and Scale.